Business Features

Integration between Cisco Contact Center and ServiceNow Web CTI Connector 

This embedded Web CTI Connector runs inside the ServiceNow CRM Web UI  and enables agent/call controls within ServiceNow allowing agents to use the same CRM agent interface for all call handling and transfer. The Web CTI Connector has the following feature set

CTI Call Controls

Controls/buttons on the toolbar change based on the current state of the agent/call and on the telephony event fired from the contact center. Using the communication toolbar, the agent can perform the following actions,

  • Accept an incoming call
  • Hold/Resume/End call
  • Consultative or blind call transfer to extensions
  • Conference call
  • Call wrap-up

* blind transfer in case of CCX only supported in 11.6 or higher.

Agent State Controls

The embedded CTI toolbar within ServiceNow CRM  allows agents to manage their states. The following state controls are supported,

  • Login - The Agent needs to login manually to Cisco by providing agentID, password and Extension 


    For login Agents needs to use agent-Id, Agent won't be able to log in with a username

  • Logout - The agent will need to explicitly logout from the CTI toolbar by providing the Logout Reason Code 
  • Ready / Not Ready - The agent may change the availability status to “Ready” to receive contact center calls or may change it to any of the “Not Ready” states for a break.


It is mandatory to have at least 1 custom reason code for Not Ready and 1 custom reasons code for Logout

Caller Information Popup on Call Arrival (ScreenPop)

The caller information is displayed on the ServiceNow CRM Web Page as soon as the call arrives. If multiple contacts match the connector shows all those contacts for you to choose from. 

Search by Multiple fields

The customer’s ANI is searched against multiple Phone fields which can be configured on the CRM side against the respective (Leads, Accounts, Contacts) entity. 

Search in Leads, Accounts, and Contacts

An incoming call phone number is searched in Leads, Accounts, and contacts. First, second and third priorities can be set. For example, if the priority is Leads → Accounts → Contacts, It first searches into the ‘Leads’ entity and the resulting record is popped up. If the customer record does not match into ‘Leads’ then it searches into the ‘Accounts’ entity and then finally into contacts, if no record is matched in the account.

No ANI Match

In the case, the customer record is not available in either of the leads, accounts and contacts table, the "New Leads" page should be popped up in front of an agent (configurable). The phone call activity is not logged in this case.

Multiple matches

In the case of multiple matches, a list of all the matched records of the respective entity is shown in the drop-down list in alphabetical order. The first record in the list will automatically pop up, however, the agent can also manually select the customer record from the dropdown list and that customer profile will popup.


In the case of a Consult call, On Agent B, System will do the screen pop based on customer ANI. 

Phone Call Activity / Call Wrap-up

A phone call activity is automatically created and linked to the matched caller account in ServiceNow CRM. Any call notes that you write while handling the call are also saved along with the phone call activity and the selected wrap-up code is applied in Cisco Finesse. You can track the call handling status via native CRM reports as well as via the Cisco call wrap-up report.

Click to Call

Click to call a contact from a contact’s phone number or via entering the number directly in the CTI panel’s dial-pad.

Call attached data

Call-attached data or call variables are passed on to a CTI Toolbar from Cisco via Expertflow Connector and are displayed to the contact center agent.


If the user refreshes the browser at any time while login on to CTI Connector, Once the browser, comes back after refresh it will reconnect and resume the current state of the call. 

Outbound Campaign 

All Cisco Campaigns are supported 

  • Predictive 
  • Progressive
  • Preview 


The following features are not yet available but are in the product roadmap

S.NoFeature Description
2Email / Chat Email / Chats are not yet integrated with Web Connector and are expected to be available at end of Q2 2023