Web Chat Admin Guide

Web-init Widget with a pre-chat form is developed by Expertflow as a sample implementation of the web channel. Web chat administrator  can easily deploy/host a web-init widget by following the steps.

Deployment of  Web Channel

Customers can start the chat by using the web-init widget. Businesses can customize the widget as per their requirement.

The Web-init Widget can be embedded on the client site with GTM (Google Tag Manager) or without GTM. See the following section to know how to embed and customize the widget.

With Google Tag Manager

• • Via GTM Tag Template:  Web-init Widget Deployment under the section Deploy Via Tag Template. Customer  

  • Via GTM Custom HTML Tag:  Web-init Widget Deployment under the section Embed Via Script in Google Tag Manager  

Customer Identification by using GA (Google Analytics)

When the web-widget is deployed via Google Tag Manager, the customer is identified by a unique customer identifier (fetched from the browser cookie). The system fetches GA Unique ID from the browser cookie as a customer channel identifier. GA Unique ID can only be available if a Google Analytics account is integrated. To identify customer via Google Analytics, see Web-init Deployment Guide -> Customer Identification via GA.

Embed within the Website:

• • Via Direct Script:  to see how to embed into the head of the client's website is explained in Web-init Widget Deployment Guide -> Embed Via Script  

Customer Identification by Web Channel Identifier

When the web-widget is embedded within the customer's website, the customer is identified by the web channel identifier attribute called 'Web'  If and when the customer initiates the chat from the same identity, the system will identify and link the chat with that conversation.